Safe Retro Chic.
Bloomberg's New York: Marketing the the feeling of funk to speculators and tourists from the International Republic of Wealth. Boomberg.
Posted: Mar 10, 2013 | 4:31 PM
Faux, Simulacrum, Ersatz. Safe Retro-Chic.
Bloomberg's New York: Luxury, evocative, authentic-feeling, experiential marketing to
Welcome investors, speculators, and visitors from the International Republic of Wealth,
where where you are doesn't matter, as long as you can debit funds from your Cayman Islands account.
'Rocco Restaurant, once an unassuming neighborhood spot with $8000 per month rent, now run by new chic chefs marketing the experience to cover $18,000 per month.
"engineered to conjure up the feeling of a lively night downtown, circa 1958."'
'Fedora Bar becomes Fauxdora. The new restauranteur said he will "restore Fedora to what it looked like in the thirties and forties." But Fedora didn't open until 1952.'
Trashy punk dirty loud obnoxious innovative CBGB, forced out due to rent hikes from its (non-profit homeless-services provider) landlord, becomes a pricey clothier with $900 ripped jeans, while keeping some of CBGB's funky look.
"The place has changed since you were last here..." Minetta Tavern taken over by the trendy Balthazar crew. It looks mostly the same, but you can't get in.
Even so... I'd rather have retro that I can't afford, packed with people I may abhor, than food court, or mall, or bank or drug store chain.